Written By Chris Doucet
The haves and have nots…
The real estate industry is changing dramatically. Two trends are becoming more and more apparent and dissimilar. One school targets bargain sellers and the other believes that full service is still the best way to represent sellers with, likely, their most significant investment.
Redfin started the trend of offering discounts on home sales. With Refin there are lots of moving pieces. The listing agent that you meet initially is not the agent who markets and transacts the sale, does the inspection and presents the property to best advantage. Services are a la carte. You want more, you pay more. Agents are much less important in the process as is the consistency of representation.
My brokerage, Compass, stands at the other end of the spectrum. A customer driven orientation is our goal with high touch agent interaction, full service and a seamless sales experience that is geared to getting you the very best price.
In keeping with the newest trend, both companies are technology driven. That is where the commonality ends.
In my decades of real estate experience, I have always offered this concierge focus. From branding the property, creative and innovative marketing, staging, home prep and project management plus constant interaction with the client, my goal is to make the selling experience as easy and seamless as possible.
I had always hoped but never anticipated aligning myself with a brokerage that not only felt the same way but added a smorgasbord of services (for instance financing home improvements up front until the home closes with Compass Concierge) immediately available to us. Of course, I have my stable of service providers who are tried and true but Compass adds another layer to allow me to streamline my representation. Add to that Compass’s ever improving technology, it is an unbeatable combination.
You make the choice.